ALTER EGO HAIR COLOR DEVELOPERS: CREAM COACTIVATOR

TECHNOFRUIT COLOR
ALTER EGO

Permanent coloring without PPD able to respond effectively tocustomer needs that require a bright and long-lasting color.Delicate formulation enriched with Keratin Delivery System'...

Permanent coloring without PPD able to respond effectively tocustomer needs that require a bright and long-lasting color.Delicate formulation enriched with Keratin Delivery System'An innovative active ingredient able to transport dye micro-pigments into the cortex'precious regenerating active ingred...

PLASMANTE - universal undulation system
ALTER EGO

UNIVERSAL PERMING LOTIONNew undulation system formulated with cysteine and amino acids. Its delicate formulation is suitable for all hair types: natural' colored and treated. It cr...

UNIVERSAL PERMING LOTIONNew undulation system formulated with cysteine and amino acids. Its delicate formulation is suitable for all hair types: natural' colored and treated. It creates volume' classic permanent support and undulation leaving the hair healthier and more cosmetic. Based on a balanced...

HASTY TOO - styling & finishing
ALTER EGO

HASTY TOO A complete and exclusive collection is an absolute must have for styling sessions' an exclusive collection and a new vision of style inspired by fashion.Designed to meet ...

HASTY TOO A complete and exclusive collection is an absolute must have for styling sessions' an exclusive collection and a new vision of style inspired by fashion.Designed to meet every styling need, the range is divided into three categories: THICKENING & VOLUMIZING To restore the natural vol...

MY COLOR
ALTER EGO

Permanent coloring without ammonia and PPD able to effectively respond to the needs of customers who increasingly require a more comfortable and delicate color service.Ultra-delica...

Permanent coloring without ammonia and PPD able to effectively respond to the needs of customers who increasingly require a more comfortable and delicate color service.Ultra-delicate formulation enriched with precious active ingredients that give a perfect hydration an anti-oxidant and anti-aging ac...

BE BLONDE - BE PURE BLONDE LIGHT CREAM
ALTER EGO

BE BLONDE is the first range of color and professional products exclusively manufactured to meet all the needs of naturally blonde hair, bleached or bleached. The range BE BLONDE ...

BE BLONDE is the first range of color and professional products exclusively manufactured to meet all the needs of naturally blonde hair, bleached or bleached. The range BE BLONDE combines the properties of reconstruction, deep nourishment and maximum brightness of special active ingredients selecte...

B.TOXKARE LIFTING SYSTEM
ALTER EGO

A professional treatment with extraordinary filler and anti - et that, thanks to the synergy of active generation ensures effective intervention and quick, immediate results while...

A professional treatment with extraordinary filler and anti - et that, thanks to the synergy of active generation ensures effective intervention and quick, immediate results while minimizing the imperfections of the hair. Hair is more fleshed out and the cuticle Compact, thanks to the hyaluronic ac...

BLONDEGO - ULTRA COMFORT
ALTER EGO

BLONDEGO - ULTRA COMFORTLatest generation lightening and neutralizing for exceptional results. PURE LIGHT BLUE POWDERBlue powder bleaching for classic and precision lighteni...

BLONDEGO - ULTRA COMFORTLatest generation lightening and neutralizing for exceptional results. PURE LIGHT BLUE POWDERBlue powder bleaching for classic and precision lightening techniques up to 7 levels. BALAYAGE CLAY LIGHTENERPink powder bleaching ideal for freehand lightening techniques u...

BLONDEGO - ULTRA PURE
ALTER EGO

BLONDEGO - ULTRA PURE Tonalizing and colouring products boasts high performance and offers the possibility to carry out services in extreme practicality and safety. PURE DIAMON...

BLONDEGO - ULTRA PURE Tonalizing and colouring products boasts high performance and offers the possibility to carry out services in extreme practicality and safety. PURE DIAMOND LIFTPure balanced and shiny lightening results up to 5 levels.HL.0 NATURALHL.1 ASHHL.2 IRISÉHL.91 ASH PEARLHL.7 BEIGE...

Booster
ALTER EGO

BoosterCream color enhancer, for an intense and bright color result.Compatible with all Alter Ego Italy colors. Features: Ppd-free Without Ammonia With special mix of ...

BoosterCream color enhancer, for an intense and bright color result.Compatible with all Alter Ego Italy colors. Features: Ppd-free Without Ammonia With special mix of fruit extracts Balance nuances Crazy effects by fantasy color result nuances: 7 nuances available: NEUTRAL, RED...

Egobond
ALTER EGO

EgobondFortifying system that allows to protect the hair during the process of discoloration' coloring or lightening. A cosmetic treatment based on Keratin Delivery System that com...

EgobondFortifying system that allows to protect the hair during the process of discoloration' coloring or lightening. A cosmetic treatment based on Keratin Delivery System that completely renews the concept of protection. Divided into 3 phases' preserves and strengthens the structure of the treated ...

Egoliss
ALTER EGO

EgolissPROGRESSIVE DISCIPLINARY TREATMENTANTI-FRIZZ FOR A SMOOTH LONG-LASTING EFFECT. REDUCES VOLUME' FACILITATES BRUSHING AND STYLING IMPROVES HAIR COSMETICS MAXIMUM HY...

EgolissPROGRESSIVE DISCIPLINARY TREATMENTANTI-FRIZZ FOR A SMOOTH LONG-LASTING EFFECT. REDUCES VOLUME' FACILITATES BRUSHING AND STYLING IMPROVES HAIR COSMETICS MAXIMUM HYDRATION AND BRILLIANCE The range is divided into products for professional use and for the maintenance at home of ...

Shewonder
ALTER EGO

ShewonderA new range that breaks the rules and looks to the future through sustainability and beauty.From the heart of the earth comes SHEWONDER, the innovative beauty ritual with ...

ShewonderA new range that breaks the rules and looks to the future through sustainability and beauty.From the heart of the earth comes SHEWONDER, the innovative beauty ritual with instant effectiveness, for always disciplined hair,healthy, vital and shiny.The trilogy of material and polysensory prod...

PASSION COLOR MASK
ALTER EGO

PASSION COLOR MASKDouble-effect dye treatment that nourishes, intensifies and tonalizes natural, colored or méches hair.Gives extraordinary brilliance to dull and dull hair, reviv...

PASSION COLOR MASKDouble-effect dye treatment that nourishes, intensifies and tonalizes natural, colored or méches hair.Gives extraordinary brilliance to dull and dull hair, reviving and enhancing the cosmetic colorThe formulation, at pH 3.0 - 3.5, does not contain ammonia or oxygenated water. n...

URBAN PROOF COLLECTION
ALTER EGO

URBAN PROOF COLLECTIONA range dedicated to PROTECTION.Products formulated with latest generation and high-performance technologies that take care of hair and body in harmony with t...

URBAN PROOF COLLECTIONA range dedicated to PROTECTION.Products formulated with latest generation and high-performance technologies that take care of hair and body in harmony with the concept of SAFE BEAUTY. URBAN PROOF ANTI - POLLUTION: DETOXIFYING AND ANTI-POLLUTION HAIR AND BODY RITUAL FOR PROT...

JUST COLOR
ALTER EGO

JUST COLORdirect gel staining without oxidation and without ammonia - acid pH Benefits: gel formula intense and bright colors quick and easy service easy-to-make ble...

JUST COLORdirect gel staining without oxidation and without ammonia - acid pH Benefits: gel formula intense and bright colors quick and easy service easy-to-make blends all nuances can be mixed with each other result immediately visible long-lasting effect nuances: 13 shade...

Utilities
ALTER EGO

UtilitiesComplete, specific and transversal technical treatment that acts on the shape of the hair, on the well-being of the skin and on the performance of the color during color, ...

UtilitiesComplete, specific and transversal technical treatment that acts on the shape of the hair, on the well-being of the skin and on the performance of the color during color, discoloration and shape services. PH CHANGERA revolutionary product that modifies the PH of technofruit coloring crea...

LENGHT TREATMENTS
ALTER EGO

LENGHT TREATMENTSdaily rituals dedicated to the care and beauty of naturally shiny, silky and vital hair lengths and tips.7 beauty rituals for the specific treatment of each hair. ...

LENGHT TREATMENTSdaily rituals dedicated to the care and beauty of naturally shiny, silky and vital hair lengths and tips.7 beauty rituals for the specific treatment of each hair. COLOR CARE The line dedicated to the protection of colored and bleached hair.Enriched with precious active in...

SCALP TREATMENTS
ALTER EGO

SCALP TREATMENTS Skin rituals are divided into 4 phases associated with specific and high-performance products. The phases: 1 - ADVICE AND PREPARATION:preparatory phase and deep ...

SCALP TREATMENTS Skin rituals are divided into 4 phases associated with specific and high-performance products. The phases: 1 - ADVICE AND PREPARATION:preparatory phase and deep cleaning essential to restore the optimal condition of the scalp and maximize the effectiveness of the next steps. 2 - ...