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2022

Products and accessories for professional hairdressers




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URBAN PROOF COLLECTION
URBAN PROOF COLLECTION - ALTER EGO ITALY - Haircare Treatments

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ALTER EGO ITALY ❤️
URBAN PROOF COLLECTION
Haircare Treatments


ANTI - POLLUTION: DETOXIFYING AND ANTI-POLLUTION RITUAL

URBAN PROOF COLLECTION
A range dedicated to PROTECTION.
Products formulated with latest generation and high-performance technologies that take care of hair and body in harmony with the concept of SAFE BEAUTY.

URBAN PROOF ANTI - POLLUTION: DETOXIFYING AND ANTI-POLLUTION HAIR AND BODY RITUAL FOR PROTECTED AND CLEANER HAIR FOR LONGER.
The range, formulated with URBAN SHIELD TECHNOLOGY, consists of 3 exclusive products rich in active ingredients that work together in perfect harmony. A complete ritual in 3 phases for maximum protection from pollutants of the urban environment.

URBAN PROOF HYGIENE: A COMPLETE RANGE DESIGNED SPECIFICALLY TO TAKE CARE OF OURSELVES AND OUR SURROUNDINGS.
Products suitable for any situation, for professional use or to take with you, to protect us from external agents that can be harmful to our health. A perfect alchemy between speed, deep cleansing of hair, body and surfaces, citrus and spicy fragrances."


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